Apple accessibility ad featured in prime time

Rows of empty chairs with wooden backs in a college lecture hall.
Photo by Nathan Dumlao

College football fans got a quick lesson in accessibility when ESPN aired Apple’s latest ad campaign during the national championship game this week.

The ad highlights accessibility features while college students with disabilities sing along in a joyous campus-wide musical. The film was directed by Kim Gehrig, who also directed another wonderful accessibility-focused Apple ad: The Greatest.

Watch the video