Blind fans enjoy a tactile broadcast at the Super Bowl

An image of black and grey concentric circles that appear to be moving in a vibration
Photo by Olli Kilpi

A group of 10 blind and low-vision fans will experience Super Bowl LX using a hand-held device that translates gameplay into vibration and sound.

The innovative tech is the creation of a Seattle-based start-up called OneCourt. The company worked with the NFL and Ticketmaster to bring its device to the big game. The product has already helped create access at NBA and MLB venues as well.

The OneCourt tablet is a multi-sensory device that combines both tactile and audio feedback. The surface of the tablet features the raised lines of a football field and it vibrates as players run, tackle, and score. There are different haptic effects for each movement, allowing the fan to literally feel their way through a game while listening to a live radio broadcast in their headphones.

Clark Roberts, a Seahawks fan who lost his sight at age 24, described his experience using the device and the independence it provided during a regular season game against the Colts:

“The device does two wonderful things. It vibrates in different ways for different plays and through headphones, I was able to hear Seattle’s amazing announcer, Steve Raible. Real-time audio is the real beauty of the device because usually when I’m listening to a game, there can be a delay of up to a minute or more and that can be challenging to constantly ask family and friends what happened.”

OneCourt uses the NFL’s tracking data from Genius Sports to guide their gridiron avatars and generate the feedback. It’s a brilliant example of using modern data in creative ways to improve accessibility. The same camera and chip technology that is used to track yardage, breakdown game film, and set gambling lines can now be used to help a blind fan feel included.

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Some blind fans to experience Super Bowl with tactile device that tracks ball