Helmets are definitely cool
High Fives Foundation launched the latest version of their “Helmets are Cool” campaign to create awareness about snow sport safety.
High Fives Foundation was originally founded as the "safety net" of the action sports community. The organization provides therapeutic grants to athletes who experience life-changing injuries. Crucially, the organization also works proactively with the ski industry to prevent those injuries as much as possible.
Dani Trujillo, Director of Programs for High Fives Foundation added:
“Helmet use isn’t about fear… it’s about confidence, respect, and longevity. With #HelmetsAreCool, we’re combining real athlete experiences, medical expertise, and innovation to empower people to make smart decisions that protect their brains and keep them doing what they love.”
